The networker's online checklist

The networker's online checklist
Saturday, December 5, 2020

Hey networker!

Do you want to wait LONGER before paid work comes your way?

Has Covid convinced you that life is infinite?

Would you rather things take 2 years rather than 6 months?

I thought bleeding not.

This as the stuff you need to do aside from being nice, that makes you look like an expert rather than a Del Boy.

1) Got a profile page with your network group?  Don't leave it blank or half finished.  I often check out a good few of these when needing a service, and have never gone with someone who left theirs half finished or blank.  

2) Pick ONE key service to tell your networking friends about, one that you want to be linked with your name above all else.  Yes I know you do all sorts of other stuff, but this is REFERRAL marketing we're on about, not "I do every f*ck*ng thing under the sun marketing.".  I mean who is going to remember or see you as the expert if you spread your expertise so thinly?  

3) Make sure they know your lowest paid service.  This is often the broken socket that gets you a full house rewire.   When I ask a room full of people this question they often say things like "Wow, didn't know you could do that!  Might know someone who needs it!"

4) If your services start at a such a high price that you can't call them low, then mention your free review instead.  But don't call it a "free review".  People assume that you're going to say what they have is sh*t and they should pay you alot of money to fix it.  So call it "free advice" instead and say its for a specific sector.  People like it if they feel you're an expert at helping their industry.

5) Make sure your sales pitch has as few 3 syllable words as possible.  We're talking ones like 'amazing', 'fantastic' and even 'professional'.  Because these are words whose meaning people find vague as f*ck.  Be precise, "We get things done on budget and on time", "We treat your dog like it part of our family" etc.

6) Come up with a memory hook, a phrase that buries itself into the minds of others, even if you only use it online.  If people find it easy to remember your business, they'll find it easier to trust you.  If coming up with one proves too tough, buy a copywriter lunch or speak with this guy:
http://www.sipithepoetryguy.com/

7) Pick one job type, in one type of sector, to seek intros to.  And I mean ONE.  Group members might be a sales team of sorts but your work requests have to compete with all the other their other sh*t on their plate; work drama, home drama, Monday night football, what they want for dinner, etc.  If you overwhelm people with what to look for than they're not going to remember much of it.  But if you stick in peoples minds for one type of person, they'll start seeing them all over.

8) Having said that have a second sector to ask for just so you can keep people on their toes every now and then.

9) Two (or three max) "bragging stories" that tell us about:
‚ÄĘ Someone you've helped.
‚ÄĘ What sector they were in.
‚ÄĘ Size of company.
‚ÄĘ What problem(s) their business / life suffered from before you showed up.
‚ÄĘ What you did about it.
‚ÄĘ What impact this made.
‚ÄĘ How they felt about the outcomes.
See this book by Andew Gibson for more info - https://tinyurl.com/yyt8wxyh

10) No I don't need 30 of your bleeding stories.  Ever try to make your eyes look all the way to the left and right at the same time?  Bit of a strain isn't it!  Just have people keep eyes out for one thing; and they'll more likely find it.

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This next section is crucial, because if you think people are not doing their homework on you, I can tell you they f*ck*ng are.  People who don't sort this online stuff out end up looking like the wizard behind the curtain, running on empty promises and hot air.

11) Make sure your linkedin profile has a decent banner, story (Jenny Hardman loves this topic), and "one client one service" description of what you do.  And photos, DEAR GOD sort those photos out.  Are you a professional or a professional bank robber?

12) Get some reviews online.  And then put screenshots of those reviews online, rather than copy and paste the text.  People will more likely trust that they're real.  Otherwise you might spend years as the person who people like but find hard to trust.

13) Get some video reviews from your clients.  People will often give you testimonials at networking events.  If they're not recorded, then have them do it again when there's a quick minute.  Get them everytime you have a new happy customer.  Get them even when you give people advice that they value.  Don't be the weakest link; bank that good will.  It will speed up the trust curve faster than all the other stuff put together.

14) An up to date website or landing page.  If it would take too much time/money, get someone to make a you a basic landing page that has the:
* Pitch.
* Memory hook.
* Client reviews (screenshots)
* Video reviews.
* Diary link
* Contact form & info.
* Live chat option.

One not on that list, but helpful to have is examples of you at work, and/or things you have done, so people don't thing you're making it all up.  Made some nice signs?  Show that.  Working from an office rather than a bedroom?  Show that.  Got staff to help you?  Show them off.  You get the idea.

Last but not least...

There's members that you can do a basic landing page for as little as $30, which means there's no excuse for doing nothing.  I never suggest breaking the bank when money is tight; you can always do get something basic now and upgrade later.  

Inclined to agree?  Want to argue?  Lets have it (just kidding).

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By the way most of this came about through listening to other people.

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