This, believe or not was what a testimonial subject once quoted my client as saying.
My client was a business coach, a good, giving person, and adored by his clients.
My chat with him after filming went a bit like this:
Me - "She told me on camera you said 'THAT' to her!".
Him - "Did she? I like that. Yes thats probably what I said. Lets keep it."
Me - "You're serious?.
Him - "Deadly serious".
You see my client didn't want clients for the sake of clients. He wanted to filter out the WRONG ones; those who couldn't take his course language and brutal honesty.
And if not always in that fashion, that's one thing good #videotestimonials should do:
Push away the prospects who are the wrong fit for you and your business.
The ones that are never going to like your way of doing things.
Have you ever wished you'd pushed a prospect away before they became a client?