Advice / FAQ videos

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Want people to see you as the 1st person they should bring their problem to?

Want them to feel like they're buying from a real person who cares rather than a faceless company who doesnt?

Don't have any clients that can do you a testimonial right now?

Have enough testimonials already?

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First, get their objections out of the way (Or get those elephants out of the room)

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Some people will never pick up the phone, or drop a line unless your website answers their question.

There's 2 reasons for this:

1) People are scared they'll get dragged into a sales call.

2) They often hate admitting to not knowing something (very common in Yorkshire).

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But by answering their most common questions first, you can win their trust, and make them happy to get in touch.

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Then, persuade them that YOU are the expert

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Some time ago, whilst filming a testimonial, one of my clients asked me if I could film something with themselves on camera, so the people would know who they're hiring, and feel safer about it.

So I suggested that the client make a list of topics his prospects would value some advice on.

From these we would make some videos.

We split the list up into:

* Frequently asked questions

* Do's and Don'ts.

* Stories about things they have learned.

* Common misconceptions about what they do.

* Useful tips.

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They had a little trouble thinking of these topics, so I had them tell me about their business, and their industry, and with this info we came up with many ideas.

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I later filmed them talking about these topics on camera, and we ended up some great videos that they could use to get more sales from their:

* Website.

* Social media pages (including linkedin).

* Email marketing.

* Paid adverts.

* Email signatures.

* Landing pages.

* Networking.

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And all this I can do for you, to get you more money in the bank.

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